“The Elevator Pitch” by Englishcafe

Business science has proven that when you first meet a prospective client or investor,

what you say during the first 30 seconds can make all the difference in convincing your audience that your project is viable and worth it.

The objective of the Elevator Pitch is to convince your receptor that your project is a business opportunity that they can’t turn down. With it, you draw their attention and increase the chances of arranging a future interview or meeting.

In it, you must include past achievements and the way in which your product can and will solve their challenges.

 

Before using it, practise it in front of your close social network and be very strict with the time it takes you to enunciate it. Memorise it. Use a short phrase that represents the soul of your project (Your audience will remember it and use it to recap your idea).

 

Be assertive and don’t use expressions like: “I would like”, “I think” … Substitute these for “I’m going to”, “I’m sure”· Anticipate the questions that might be asked and have the answers clear in your mind.

Use your creativity and present your product differently. Use a story, an example, a catch phrase that will make your prospective client or investor paint a picture in his / her mind.

Use your creativity and present your product differently. Use a story, an example, a catch phrase that will make your prospective client or investor paint a picture in his / her mind.

 

Clarification of expressions used in this post:

Worth it (Phrasal verb): Useful and valuable despite having to make an effort or investment.
Turn down (Phrasal verb): To refuse to accept or agree to something
Catch phrase: a phrase that is often repeated by and therefore becomes connected with a particular organization or person, especially someone famous such as a television entertainer

 

 

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